Working on a new book? Almost done? Thinking about when to release it? How about listing it before you're done with the major online retailers?
That's called a preorder and, according to Mark Coker of Smashwords, it's what smart authors do to generate pre-publication sales.
According to Coker, "Preorders are a common checkbox item for nearly every title released by a traditional publisher, yet most indie authors don't take advantage of preorders. It's a shame more authors don't use preorders, because in the battle for reader eyeballs preorders are a great equalizer."
For a comprehensive discussion of the pros and cons of making preorders available for your forthcoming book, see the latest Smashwords blog.
Novelist, Poet and Wannabe Golfer